AI search
What Google’s AI search changes about SEO—and what it doesn’t
A practical reading of Google’s own guidance for building visible, useful content in AI-powered search.
September 8, 2026 · 8 min read
K7addam editorial
What’s
new.
Practical notes on AI, marketing, growth, research, and leadership—grounded in evidence and designed to lead to a better decision.
AEO
AEO without the hype: a useful framework for marketing teams
Separate durable answer-design practices from unsupported promises about AI visibility.
August 26, 2026 · 7 min read
AI operations
Context engineering is becoming marketing operations
Why reliable AI output begins with business context, constraints, examples, and ownership—not a clever prompt.
August 11, 2026 · 9 min read
Leadership
Your marketing team is a system, not a list of roles
A management model for making ownership, progress, feedback, and outcomes visible without creating surveillance.
July 29, 2026 · 7 min read
UAE market
UAE performance marketing: build your benchmark before buying one
Why local buyer diversity and limited public datasets make your own commercial baseline more valuable than generic averages.
July 14, 2026 · 8 min read
No-code
How to build a no-code marketing stack that survives
A decision framework for useful automation without fragile tool sprawl.
June 30, 2026 · 7 min read
Research
A research-first workflow for marketing decisions
Turn scattered evidence into a structured decision your team can understand, challenge, and execute.
June 15, 2026 · 8 min read
Paid growth
A budget planner is a decision model, not a spreadsheet
Connect media spend to capacity, lead quality, conversion, margin, and learning speed.
May 28, 2026 · 6 min read
Customer journey
The customer journey is not a funnel anymore
Design for searching, scrolling, comparison, trust, and return—not an imaginary straight line.
May 10, 2026 · 7 min read
AI agents
Where AI agents belong in marketing operations
Choose bounded, observable workflows where an agent can reduce friction without hiding risk.
April 22, 2026 · 8 min read