Tools built by Mohammad Khaddam

If you work in marketing, one of these tools solves a problem you already have.

Whether you lead the function, manage campaigns, research markets, or produce content, your work depends on visibility and reliable evidence. I built these systems around those two needs.

01 / Marketing team operations

Performance Star

Performance Star keeps marketing work visible, accountable, and useful. It helps a manager understand progress without reducing people to activity counts—and helps every team member see how effort connects to shared outcomes.

Open Performance Star

Team visibility layers

Shared workspace

Track responsibilities and tasks without losing the story behind the work.

Make individual contribution visible across the team.

Identify the strongest contributor and where coaching or support is needed.

Bring profiles, collaboration, dashboards, and company context into one workspace.

02 / Private research and content system

GoSEO

GoSEO is an internal, unpublished tool designed to move from evidence to a high-quality article. It works across layers of discovery, competitor analysis, high-performing pages, and regional keyword opportunities before guiding a structured draft.

Internal tool · Not publicly available

Research stages

Guided workflow

Explore live trends and entities for a target geography and industry.

Study competitors, ranking pages, and commercially relevant topics.

Build content around current SEO, AEO, and GEO principles.

Move through research, planning, writing, technical structure, and export in one guided flow.