Portfolio
A progressive career across research, content, marketing management, and regional leadership—with concurrent freelance work that broadened the field of experience.
Career timeline
Every role is visible at a glance. Periods reflect concurrent work, including freelance engagements.
01 · 2 yrs
Dubai, United Arab Emirates · On-site
Jun 2025 – Sep 2026 · 1 yr 4 mos
Led marketing strategy, team operations, search visibility, customer journeys, and cross-functional alignment with sales, business development, IT, and product.
Oct 2024 – Jun 2025 · 9 mos
Managed execution and performance for a global beauty and wellness SaaS business while building a clearer operating model for the function.
02 · 2 yrs 9 mos
Syria · On-site
Nov 2022 – Aug 2024 · 1 yr 10 mos
Directed multi-market work across regional clients and industries, translating market context into coordinated growth plans.
Dec 2021 – Nov 2022 · 1 yr
Managed channel strategy, content, paid campaigns, and delivery across a varied portfolio of regional work.
03 · 3 yrs 6 mos
Remote
Mar 2019 – Aug 2022 · 3 yrs 6 mos
Built the foundation in SEO, research, content strategy, and sensitive-industry writing while serving clients across facilities, tourism, finance, and consumer products.
Continuous learning
Structured, ongoing learning through Coursera across digital marketing, content strategy, paid advertising, and AI-enhanced copywriting. Every certificate is officially verifiable through its link.
01
Digital Marketing Institute · Coursera
02
Coursera Instructor Network
03
University of California, Davis · Coursera
04
Selected achievement · Paid media
Strategic planning and management of paid Meta campaigns across Facebook and Instagram, targeting the UAE, Qatar, and Oman to generate measurable, optimisable lead acquisition.
3 Gulf markets
UAE · Qatar · Oman
Meta Ads
Facebook · Instagram
Lead generation
Plan · execute · optimise
Oman
336
leads
AED 4.00
cost per lead
Qatar
337
leads
AED 5.04
cost per lead
Verified results from the supplied performance dashboards
Campaign management and performance oversight
A unified view of campaigns, budgets, and results supporting daily optimisation decisions.
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The operational workflow map on a shared board
A visual plan linking departments, delivery stages, and after-sales follow-up into one clear flow.
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Selected achievement · Operations design
Design and planning of the integrated operational structure for company operations and teams across collaborative work platforms — connecting departments to each other so work flows smoothly and performance efficiency keeps rising.
Collaboration platforms
Miro · shared boards
End-to-end operations
Sales · Marketing · Support · Operations
Workflow efficiency
Connect · align · optimise
Selected achievement · Influencer marketing
Leading and planning a full teaser campaign with third-party influencers to launch a B2C marketplace app in the UAE market — covering contract management, steering content toward YouTube Shorts, and managing influencer relations from acceptance to content delivery, building an anticipating audience for a successful launch.
UAE market
B2C marketplace app launch
YouTube Shorts
Content direction · short-form video
Influencer relations
Contracts · acceptance · delivery
3
influencers
942K+
combined followers
All influencers in accepted status · Details verified from the supplied campaign dashboard
Campaign and influencer management on the platform
Tracking the three UAE-based influencers from campaign activation and acceptance through required content delivery.
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Further verified achievements will be added to this section.