About me · UAE
I’m Mohammad Adnan Khaddam, a Syrian marketing specialist with a legal-studies background, an obsession with research, and a career built by following difficult questions to useful answers.
I am a law student who has not yet completed his degree. That unfinished path still shaped how I examine evidence, structure arguments, and make decisions grounded in facts rather than assumptions.
The story
01
My legal background taught me to read closely, challenge claims, connect evidence, and defend a conclusion. Research is not a stage I rush through; it is the foundation of how I understand markets, audiences, and business problems.
02
I met marketing in 2018 because I needed to design thumbnails for videos on my YouTube gaming channel. As I moved away from gaming, that practical need became independent work as a graphic designer and opened the first door into a broader creative career.
03
My love of research made me ask why some articles reached me while equally valuable ones were buried on distant search pages. I learned SEO and wrote across facilities management for iFM in the UAE, tourism for Iraq’s Al Zain, high-sensitivity finance and trading topics, and nicotine products for the UAE brand VikingTin.
04
I worked on projects across Syria, Egypt, Saudi Arabia, and the UAE, then managed paid growth through Google and Meta for real-estate companies. At Salonist, where I became Head of Marketing, I improved the company’s search visibility and connected content, performance, and commercial priorities.
05
I believe in the language of numbers and use it to keep marketing accountable to its final goals. I lead teams and operations with clarity, and I practice mindset leadership—especially with creative teams—to strengthen ownership, confidence, and productive output without flattening creativity.
AI & systems
I work as an AI expert in prompt and context engineering, with three years in AI and two years building more than 20 complete no-code and low-code tools, products, and agents. I use them to improve research, content, marketing operations, team visibility, and decision quality.
Years working with AI
Tools, products & agents
Research, made accessible
My obsession with research also led me to develop a deep-research tool that is open and free to use. It reflects the same principle that guides my marketing work: better decisions begin with stronger questions, structured evidence, and findings people can actually use.
The full story is best understood through the work.
My portfolio brings together the roles, systems, tools, and measurable achievements behind this journey—from search visibility and paid growth to team leadership and AI products.